Title: Flight Cancellation Behaviour Under Mobile Travel Application: Based on the Construal Level Theory
Authors: Hyunae Lee (1), Namho Chung (2), Choong-Ki Lee (2)
Abstract: With mobile commerce (M-commerce), tourists can easily reserve and cancel a flight, hotel and restaurant seats anywhere and anytime with their smartphones. However, several factors of M-commerce stimulate individuals to buy or reserve products and services impulsively, which induces guilt (or regret) and result in cancellation. Cancellation causes loss of revenue, especially, flight cancellation c...
Keywords: Travel agency, M-commerce, Flight cancellation, Temporal distance, Experiential distance, Price
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