Masterclass 2020

European IFITT Masterclass on eTourism

Join European IFITT Masterclass on e-Tourism 2020 in Breda University of Applied Sciences, Breda, Netherlands!


Course Dates: 14-18 September 2020

Monday 14/09/2020
Welcome by Elisabeth Minnemann
President of the Executive Board
Breda University of Applied Sciences, The Netherlands
Welcome by IFITT President Dr. Zheng “Phil” Xiang (online)
Department of Hospitality and Tourism Management
Virginia Tech, USA
Digital touchpoints in the customer journey
By Dr. Jessika Weber-Sabil & Rob Simons MSc
Breda University of Applied Sciences, The Netherlands
*Incl. a visit to the Breda University state of the art Experience Lab.
Reflections on the PhD journey in the IFITT community (online)
By PhD candidate Emanuele Mele, MSc
Tuesday 15/09/2020
Sustainability Marketing (online)
Prof. Xavier Font. School of Hospitality and Tourism Management,
University of Surrey, UK
Impact of Digitalization on the Development of Sustainable Tourism
Prof. Dr. Claudia Brözel
University of Sustainable Development Eberswalde, Germany
Wednesday 16/09/2020
Network analysis in Tourism Systems
Prof. Dr. Rodolfo Baggio, FRGS,
Bocconi University, Milan, Italy
Thursday 17/09/2020
Exploring the Role of Tourism in Contemporary Society
Professor of Technology in Society
Dr. Caroline Scarles, University of Surrey, UK
Friday 18/09/2020
Destination Marketing Organizations in the Smart Tourism Era
Dr. Juho Pesonen,
Turku School of Economics at the University of Turku, Finland
Closing by Jos van der Sterren
Director Academy for Tourism, Breda
University of Applied Sciences, The Netherlands


Application Details and Registration Fees:

Application deadline: June 15th, 2020.

Registration link


  • Enrolled students & IFITT Members: FREE
  • Alumni (without IFITT Membership) until 2 years after graduation: 50€
  • Industry professionals (without IFITT Membership): 250€

Flyer: for download click here.

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