ENTER2013 Conference happened in Innsbruck, Austria in January 22-25, 2013.

  • The proceedings of the ENTER2013 Conference can be accessed and purchased here (they are freely accessible to IFITT members)
  • Pictures from the event can be seen here.


The ENTER 2013 was a great success with around 350 conference delegates from over 30 countries in Europe, Asia, Africa and North America. The delegates formed a mix of people from academia, industry, government, and other organizations, demonstrating the increasing interest in finding out about information and communication technology in travel and tourism. The conference was underlined with the theme of  “eTourism opportunities and challenges for the next 20 years”.

During the conference a lot of interesting presentations were given by academics from very well-know universities, representatives of national tourism organisations as well as members of internationally known organisations, such as Tripadvisor, Expedia, Kuoni, SE1 Media and Holidaycheck. Keynote speakers this year were, among others, Aoife Desmond from Facebook, Mohsen Hamoudia from Orange Business Services, James van Thiel from Google and Marco Fanton from Sol Melia Hotels and Resorts. For people that could not attend the conference, an online live streaming channel was offered to give them an opportunity to follow all the presentations live online. This was widely used by many people who opened the channel around 1,656 times within the three days of the conference. Most views were recorded for the session “Social media best practices” that comprised presentations by Pascal Bieri and Christoph Bruehlhart (MySwitzerland), Justin Reid (Beta Pond), William Bakker (Think!) and Thomas Vanderplaetse (Tourisme Vlaanderen).

In addition to the presentations and events, conference delegates were constantly updated via IFITT’s social media channels about the latest information regarding the conference. The rate of engagement in these social media channels was impressive. On twitter alone people posted about 4000 tweets with the #ENTER2013 hash tag.