Graham McKenzie

Speakeer and Industry Track Co-chair
Graham is equipped with more than 20 years of broad experience in the travel industry, in general management, marketing and business development
In 1987, he formed Integra Systems UK, one of the leading developers of Destination Management Systems. At Integra Systems, Graham led the massive business expansion. He also increased the company's consumer reach to over 100 destinations throughout the world, including major destinations in UK, South Africa and Netherlands. During this time Graham was involved in a number of EC funded projects giving exposure to many different countries and destinations within Europe.
In 1997 Integra Systems made a trade sale to Bond International Software. Graham was offered a position of Chief Executive Officer for their North America Operations, based in Richmond, Virginia. After three years tenure as CEO of Bond International, USA, Graham decided to return to the UK where he resumed his role as Managing Director of Integra Systems and contributed in significant growth of the company.
In November 2001 he formed with his colleagues the Omni Tourism group of which TravelMole.com, the world’s largest business to business travel trade news resource that sends out over 500,000 email newswires every day, is a part. Graham is currently the UK Managing Director of TravelMole.com and as such has been a leader in its growth to a point whereby it is now the world’s largest online Travel trade news service with over 11 million page views per month
In addition to this he is a director of Responsibletravel.com, Made for the Masses Ltd and First source-Interactive. More recently Graham has completed work for FarmStay UK, Estonian Enterprise, IFITT, Visit Britain (on Social media) and Isle of Wight Tourism Limited. In September 2007 this year he is the keynote speaker at the European Congress on Rural Tourism in Hungary.
Graham holds a B.Sc (Econ) degree in Economics, from the London School of Economics, is a fellow of the Tourism Society and immediate past Industry track chair of the ENTER conference on Tourism and Technology.
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