Matt Jerwood

Matt Jerwood, Director of Business Development, WAYN.com ('Where Are You Now?').
Matt joined WAYN in June 2007, and has responsibility for strategic new business such as brand partnerships and new platform growth, plus supporting the joint-CEOs in growing the business further in new and innovative channels.

Matt, previously spent five years at lastminute.com as Head of Multi-Channels, worked at Dennis Interactive as Head of Mobile, and Consulted for Black Tomato on Innovation and New Media.

In Matt's time at Dennis they launched ten of their print titles on mobile, commenced an ambitious mobile advertising strategy, launched two web-and-WAP 'user generated content' services, and explored both WAP and downloadable applications on and off portal. At lastminute.com Matt oversaw launches of location based services, travel TV, m-postcards, SMS booking confirmation and flight alerts, location relevant high street kiosks, multiple mobile operator launches, as well as end-to-end booking services behind the red button on Sky Digital TV.
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