Markus Lassnig

Markus Lassnig is a senior researcher at Salzburg Research. The research company conducts applied research in the areas of information and communication technologies across the application areas of Digital Media, eCulture, eTourism and EduMedia (see www.salzburgresearch.at). Markus Lassnig is specialised on studies and R&D projects in the field of eTourism. He is the managing director of the Competence Centre for eTourism, the ANET Salzburg, operated by Salzburg Research (see www.etourism-center.at). ANET Salzburg is part of the ANET – the Austrian Network for eTourism (see www.anet-network.at). The second author, Mark Markus, is also working at Salzburg Research for several years.
The paper presented at ENTER 2008 is based on findings from the ERDF-funded study on Dynamic Packaging and from e-Business W@tch 2006, a study commissioned on behalf of the European Commission – and complements these results with more recent data and analysis. Its basic intention is to critically analyse the notion of Dynamic Packaging (DP) from the perspective of SMEs and small tourism destinations. From their perspective, most DP promises do not withstand a critical investigation. DP benefits do exist, but in order to exploit these potentials enormous organisational and technological challenges must be taken.

Contact: markus.lassnig@salzburgresearch.at
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