Title: Bringing Online Visibility to Hotels with Schema.org and Multi-channel Communication
Authors: Anna Fensel, Zaenal Akbar, Ioan Toma, Dieter Fensel
Abstract: Now more than ever, it is becoming critical for businesses in the tourism industry to have a strong online presence. In order to achieve this goal, the proper use of multiple communication technologies and channels is crucial. This includes semantic annotations that can be understood by search engines, scalable multi-channel publishing, and feedback collection. We present our approach to improve t...
Keywords: Schema.org, Hotel, Semantic annotation, Multi-channel online communication, Semantic technologies, Smart data, Social media, Rules, Marketing
View article details