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Total articles: 992

Year: 2016
Title: Bringing Online Visibility to Hotels with Schema.org and Multi-channel Communication
Source: ENTER
Authors: Anna Fensel, Zaenal Akbar, Ioan Toma, Dieter Fensel
Abstract: Now more than ever, it is becoming critical for businesses in the tourism industry to have a strong online presence. In order to achieve this goal, the proper use of multiple communication technologies and channels is crucial. This includes semantic annotations that can be understood by search engines, scalable multi-channel publishing, and feedback collection. We present our approach to improve t...
Keywords: Schema.org, Hotel, Semantic annotation, Multi-channel online communication, Semantic technologies, Smart data, Social media, Rules, Marketing
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Year: 2016
Title: Automatic Persistent Personalization of Ads in Tourism Websites
Source: ENTER
Authors: Alberto Rezola, Aitor Gutierrez, Maria Teresa Linaza
Abstract: Information and Communication Technologies (ICT) have dramatically increased the ability of advertisers to target advertising campaigns and make sure that ads are shown to only certain targeted groups of people. Usage of appropriate ads to each visitor may increase Click Through Rates (CTR) and chances of conversion. This paper presents a novel online advertising approach for automatic '€œpersis...
Keywords: Ad personalization, Persistent personalization, Supervised learning, Implicit user profiling, Hybrid recommender system
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Year: 2016
Title: Connectivity and the Consequences of Being (Dis)connected
Source: ENTER
Authors: Adrian Tanti, Dimitrios Buhalis
Abstract: Technology and tourism have worked in tandem for many years. Connectivity is the vehicle that drove the goal of technologically enhanced tourism experiences forward. This study, through an exploratory qualitative research identifies the factors that boost and/or distract travellers from obtaining a connectivity enhanced tourism experience. Four factors can boost and/or distract travellers from bei...
Keywords: Connectivity, During-trip stage, Disconnection, Selective unplugging, Social Wi-Fi
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Year: 2016
Title: Generation of Gamified Mobile Experiences by DMOs
Source: ENTER
Authors: Ander Garcia (1), María Teresa Linaza (1), Aitor Gutierrez (1), Endika Garcia (2), Ivan Ornes (2)
Abstract: Gamification, which uses game design elements in non-game contexts, has already proved to be successful in different domains. Within the tourism industry it offers several benefits to DMOs, such as encouraging engagement, enhancing experiences, improving loyalty, or increasing brand awareness of tourists. However, examples of DMOs applying gamification for the on-site phase of the trip and validat...
Keywords: Gamification, Mobile experience, Authoring tool, DMO
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Year: 2016
Title: Automated Hyperlink Text Analysis of City Websites: Projected Image Representation on the Web
Source: ENTER
Authors: Christian Weismayer (1), Ilona Pezenka (2), Wilhelm Loibl (3)
Abstract: The objective of this study is to identify the image representations of 75 European cities on the Web. As an effective image positioning strategy this will result in successful differentiation from competitors, given that it is crucial for tourism destinations to regularly examine their image. This study focuses on the supply side of destination-image formation and is therefore concerned with anal...
Keywords: Projected image, City website, Crawler, Text mining, Latent semantic
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Year: 2016
Title: E-Government Relationships Framework in the Tourism Domain. A First Map
Source: ENTER
Authors: Nadzeya Kalbaska (1), Tomasz Janowski (2), Elsa Estevez (2), Lorenzo Cantoni (1)
Abstract: Overlooking the importance of governance features and rapid developments of Information and Communication Technologies (ICTs), surprisingly, there is very little record of academic research on the use of ICTs within destination governance and online communication by tourism governments. This research focuses on the government and policy layer of the tourism domain exploring existing applications, ...
Keywords: e-Government, eTourism, Tourism policy, Public governance
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Year: 2016
Title: The Role of Information Quality, Visual Appeal and Information Facilitation in Restaurant Selection Intention
Source: ENTER
Authors: Salmalina Salleh (1), Noor Hazarina Hashim (1), Jamie Murphy (2)
Abstract: The emergence of smartphones, with their multiple functions and applications, are changing behaviour in many ways, particularly among the Gen Y. Instagram, a photo-based application, allows smartphones users to share picture, write comments and include #hashtags in their posts. Drawing upon Consumer Socialization Theory (CST), this paper proposes a framework to understand how this new electronic w...
Keywords: Instagram, eWOM, Perceived diagnosticity, Restaurant selection, #Hashtags, Consumer behaviour
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Year: 2016
Title: Why Are There More Hotels in Tyrol than in Austria? Analyzing Schema.org Usage in the Hotel Domain
Source: ENTER
Authors: Elias Kärle, Anna Fensel, Ioan Toma, Dieter Fensel
Abstract: It has been almost 4 years now since the world’s leading search engine operators, Bing, Google, Yahoo! and Yandex, decided to start working on an initiative to enrich web pages with structured data, known as schema.org. Since then, many web masters and those responsible for web pages started adapting this technology to enrich websites with semantic information. This paper analyzes parts of th...
Keywords: Schema.org, Semantic annotation, Analysis, Hotel, Tourism
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Year: 2016
Title: The Role of Destination in Hotels’ Online Communications: A Bottom-Up Approach
Source: ENTER
Authors: Elena Marchiori, Fabia Casnati, Lorenzo Cantoni
Abstract: Among the various factors leading to the success of a hotel website, there is the provision of information related to a hotel’s destination context. Meanwhile, the ability to present destination information on a hotel’s website represents a great opportunity for destination discovery. In this context, outbound links (i.e., links that point to external resources/sites), favor the creation...
Keywords: Tourism destination, Hotels’ online communications, Outbound-links, Web marketing, Online network
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Year: 2016
Title: The Co-creation Process of the Online Image of an Italian World Heritage Site: The Sassi of Matera
Source: ENTER
Authors: Elena Marchiori (1), Canio Di Nardo (2), Marcello M. Mariani (2), Lorenzo Cantoni (1)
Abstract: This paper investigates the co-creation process of the online image of the Italian World Heritage Site “Sassi of Matera”, which has been inscribed among UNESCO World Heritage Sites in 1993. Despite the recent increasing success of the destination, Matera still lacks a strong online communication. To date, the Sassi of Matera have not a dedicated website for the promotion of the UNESCO he...
Keywords: Italian UNESCO World Heritage Sites, Online communication, Sassi of Matera, Co-creation, Online reputation, User generated content
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