Industry Track Presentations

Wednesday 25th January 2012

Manfred Hackl (EC3 Networks): Gain Industry Insights by Monitoring Online Travel & Tourism Markets 

Bruce Martin (Online Travel Training): Elearning - the new B2B marketing phenomenon?

Claude Benard (Neo- Marco): Smart globalization for supply in local crafts territories

Lilian Müller (ENAT President) & Angelika Laburda (ENAT Board Member) Reaching All Customers: How do European NTOs Compare on Online Accessibility?

Mads Bødker ( Copenhagen Business School): “I Am A Camera”: Using smartphones to understand tourist place making

Jørn Grønkjær Jensen (NordicBooks/ Wonderful Copenhagen/Microsoft): TravelMate Project 

Luc Lapointe (Voluntourism): Smartphone application to help map voluntourism activities as well as link travelers to local philanthropy

Thursday 26th January 2012

Kari Halonen (Visit Helsinki) innovations in serving tourism consumers 

Jeanna Rutherhill (Google) Search and travel emerging trends

Anders Oppeboen (Expedia): serving consumers through distribution channels

Rodney Payne (Think! Social Media): Social web disruptions: from demographic segmentation to of psychographics

Friday 27th January 2012

Luisa Mich (Univerisity of Trento) : Semantec Software: Turning information into intelligence by leveraging the power of semantic technology

Roy Jacobsen (BookNorway) & Magnus Emilson (Visit Technology Group): An entire country in a single shopping basket: lessons from Norway

Juan-Jesus Garcia (Amadeus): Amadeus, supporting Travel & Tourism companies through innovation

Dave O'Flanagan (Boxever): Context-based (semantic) technology to help generate incremental revenue

Harriet Nimmo (Safari Travel Magazine): The Good, the Bad and the totally Accidental

Charles Daumas (Rail Europe): Developing a one stop shop for European train travel

Zornitza Yovcheva and Dimitrios Buhalis (Bournemouth University): Augmented Reality and mobile eTourism applications

Steven Stein (Sojern): Measuring online ad effectiveness through the purchase funnel