ENTER2010@Lugano will be the 17th ENTER Conference bringing together international experts in all aspects of Information and Communication Technologies in Travel and Tourism - the technologies which are changing our world! . In 2010, ENTER will move on to the beautiful lakeside town of Lugano, Switzerland. ENTER offers a unique forum for academics, researchers, industry, consultants and government representatives to explore the future of ICTs in Tourism, Travel and Hospitality through research and dynamic dialogue within the social network of the IFITT community. The programme chair for ENTER 2010 is Dimitrios Buhalis: dbuhalis@bournemouth.ac.uk wnd further details of the chairs, tracking and programme will be announced soon - there will also be a dedicated conference site for 2010 www.enter2010.org live shortly. Enquiries regarding the conference may be sent to aali@qmu.ac.uk